For this project, I created an entire library of characters that included a wide range of ethnicities, ages, and backgrounds to represent the diverse patient population that Northern Health serves.

As part of Motion By Design’s team, we aimed to strike a balance between realism and a charming artistic flair, allowing the characters to feel both relatable and visually engaging. Also, we incorporated the brand’s colors in a bright and cheerful manner, which contrasted with the dark blue of the background.

Each character in the video possessed distinct features and attributes that set them apart from one another. We wanted the audience to immediately recognize and empathize with the unique experiences of each individual.

Whether it was George’s gentle smile and greying hair, Mia’s determined expression, or Carmela’s graceful appearance, every detail in their backgrounds and appearance was thoughtfully considered to differentiate the characters.